Shop of illiquid stocks

For over 10 years we have been developing and implementing effective B2B e-commerce solutions. During this time, more than 500 projects of varying degrees of complexity have been successfully implemented. This section presents only a few examples of the company's developments, which are presented in the form of B2B and B2C cases.

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PJSC Enel Russia

PJSC Enel Russia is an energy company focused on generating electricity and heat and on further selling them on the B2B market. The international energy group Enel Russia is among the largest corporations in the sector. In 2015 it was ranked 5th in the Fortune as a company with a significant impact on global socio-environmental issues.

At the same time, the generating company PJSC Enel Russia provides electrical and heat supply to the industrial sector and household consumers in several regions of the Russian Federation: Tver Region, Sverdlovsk Region, Murmansk Region, Rostov Region and others.


B2B Marketplace, Shop of illiquid stocks

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Solution from agora:
  • AGORA-based illiquid asset trading platform for PJSC Enel Russia integrated with SAP. Supports import and export of master data from SAP system which runs in PJSC Enel Russia business processes.
  • The AGORA-based B2B trading platform enables the sale of illiquid raw materials, goods, and inventories balances used for production and commercial activities of PJSC Enel Russia.
  • The B2B e-shop is a secure web portal. It is a wholesale trading platform, for buyers interested in purchasing illiquid goods at a good price.
  • The marketplace provides a personal account for each buyer to access a current catalog uploaded from SAP.
  • A manager of PJSC "Enel Russia" works on the site. He controls the uploading of information and sets prices for illiquid and used items displayed in the catalog. The data in the product catalog is regularly updated. Online orders can be placed 24/7.
  • Notifications about new purchases and other customer requests are quickly displayed online for managers. This enables efficient and fast communication with partners.
  • Engaged users of illiquid asset trading platforms can be registered on the trading platform and can participate in purchasing raw materials or goods in several ways:
  1. To purchase according to the auction model. The goods are offered at the minimum acceptable price, but the selling company PJSC Enel Russia aims to get the highest price for the item sold at the auction.
  2. To go to the catalog and buy an item at a fixed price.
  3. To communicate with the vendor's manager to request a discount or to place an order directly.

The result of this B2B e-commerce case study is the AGORA-based B2B trading platform of PJSC Enel Russia. It is a wholesale portal with an auction sale feature. Such a solution ensures the highest prices for the seller. At the same time, a lot of interested B2B buyers have an opportunity to purchase goods on favorable terms. It also improves the service of orders and maintains the loyalty of the wholesale buyers who use the online system.