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Case Studies of B2B Solutions for the Automotive Industry

The B2B systems for automotive business have all the necessary basic features for business, as well as specific characteristics. These can be private accounts with various levels of users’ access, the ability to place orders online 24/7, as well as integration with ERP systems for continuous tracking of stock balances, remote reservation of necessary goods, and other modules to run a successful wholesale business in the automotive sector.

michelin site preview


MICHELIN has been manufacturing tires using its technology since 1891. The assortment is not limited to models for cars. There are also tires for bicycles and scooters, mopeds, trucks, commercial and public transport, used for construction, agricultural machinery, and even for aircraft and space devices. In addition, Michelin is a recognized leader in restaurant guides ("Red Guide") and other types of maps.


B2B Marketplace, Automotive

michelin logo
Solution from AGORAB2B:
  • Cloud-based B2B marketplace from AGORAB2B to automate MICHELIN's trilateral supply chains: 102 distributors, more than 10,000 buyers and 28 dealers.
  • Automating transactions for different types of tires with a BPM module.
  • Personalized catalog, prices and personal accounts for dealers and other contractors. Assignment of different access rights.
  • EDI (electronic document interchange), including approving contracts of new contractors in the customer's business system, which takes only 10 working days instead of 20 days without automation.
  • Online control of vendor stock (synchronized product-matching).
  • Timely aggregation of master data (product offerings), collecting statistics and analytics.
  • Constantly updated sales history of the distribution network, which enables Michelin to forecast delivery volumes to its warehouses up to 50% more accurately.
  • Intelligent search engine ElasticSearch with single or full-text search options.
dunlop tires site preview

Dunlop Tires

Dunlop Tires is a large retail and wholesale distributor of a wide range of tires and rims manufactured by well-known brands such as Michelin, Goodyear, Bridgestone, Yokohama and many others. The company has been one of the leaders in its market segment for more than 15 years.


B2B Portal, Automotive

dunlop tires logo
Solution from AGORAB2B:
  • AGORAB2B-based cloud B2B portal able to handle heavy loads, high sales volumes, and the simultaneous activities of hundreds of dealers.
  • Dealer portal designed around the needs of the tire market: lots of small buying companies and urgent book tires for a specific customer.
  • Initially, Dunlop Tires preferred a standard AGORAB2B backend with a basic interface for its B2B portal. It was customized in design and usability in a short time. A modern SPA application model with React JavaScript was used for this purpose.
  • A standard component base was used for comfortable implementation. In this way, the development of custom components was avoided, thus speeding up the implementation process.
  • A personal account with personalized prices, catalog, contracts and special offers is provided for each user in a one-stop-shop.
  • The wholesale portal is integrated with ERP. Balances of goods are available in real-time. Reservation is available. External API allows dealers to integrate into a B2B personal account on the portal.
  • Electronic document interchange for sales transactions and other documentation is available within the portal.
  • Export Manager module (PIM, or Product Information Management) for uploading or exporting data to other systems, for example, to external marketplaces or online shops. The selection by assortment and filter for uploading the required content in different formats (Excel, Yml, or others) is available.
  • Automatic collection of analytical data and generation of reports.
autoexpert site prev


The large company Autoexpert specializes in wholesale and retail sales of tires and rims both for cars and trucks, building transport, loading equipment and public transport vehicles.

It works with both small companies and large retail networks in the wholesale segment. In addition to selling goods via the wholesale online shop, the company has a fleet of vehicles to deliver ordered tires all over the country. The company has workshops for tire fitting and repair works, both in-house and outside.


B2B Portal, Automotive

autoexpert logo
Solution from AGORAB2B:
  • AGORAB2B portal simultaneously providing online service to many users with different levels of access: from large corporate clients, service companies to small dealerships and car repair shops.
  • Wholesale online shop provides a concise standard interface based on a constructor and with bi-directional integration.
  • Personal account for each user with individual contracts, prices, catalog, special offers.
  • Option to purchase online with processing documentation via EDI within the AutoExpert B2B portal.
  • Multi-step transactions based on the workflow configurator: multiple steps can be created for each transaction by configuring specific permissions for users, as well as automatic actions of the b2b system.
  • Export Manager (Product Information Management) to upload product information to external marketplaces, online shops, or other systems. Sorting by item and by categories is possible. Different export formats are available (Yml, Excel, etc.).
  • The intelligent search engine ElasticSearch allows selecting items by wheel size, vehicle model, manufacturer and other characteristics.  A proprietary compatibility database (product-matching) is used to ensure the most accurate and fastest search.
  • Automatic analytical data collection and report generation.

Solution features. Within this b2b e-commerce case study a new model of implementation was carried out for the B2B portal of AutoExpert. A personal product manager was assigned by AGORAB2B. Full outsourced technical support was provided: from obtaining customer needs to delivering specific technical solutions. Convenience provided: direct communication with the developer. A specialist from the AGORAB2B side was provided, instead of a manager from the customer's company. This results in a direct and correct solution to the customer's request, with control of the final technical solution. Maximum professionalism and experience in implementation support.

dixel site prev


The company Dixel is engaged in supplying car lighting, ignition units, car windows, and other related categories of the automotive business. It has been successfully operating on the market since 2008. There are several thousand items in its catalog. 


B2B Portal, Automotive

dixel logo
Solution from AGORAB2B:
  • A complex task of pricing with converting price tags has been performed. As some items from the company's catalog are imported, their prices are automatically converted into rubles on the platform at the current exchange rate of the Central Bank.
  • All price changes are integrated within the catalog with the ability to display prices individually according to product groups and user requirements.
  • Personalization of the catalog, price list, special offers, and other services for each dealer.
  • A rather difficult (for the unique features of this case) and crucial task of integration with ERP was solved.
  • Good functioning of all system components, despite the difficulties of organizing processes and real-time price conversion.
  • 70% Automation of business activities has been achieved, freeing up valuable resources to improve customer service and optimize sales.
  • Easy and user-friendly operations due to the implementation of the full-text search engine ElasticSearch and other features.
tires 3p site preview

Tires 3P

AutoComplex Tires 3P is a large company established in 2005. It specializes in selling spare parts and providing a wide range of services related to the service and diagnostics of cars and off-road vehicles.


B2C Marketplace, Automotive

tires 3p logo
Solution from AGORAB2B:
  • Handy B2C marketplace aimed to automate the process of tires and rims retailing.
  • Personal accounts with different access levels.
  • Electronic document interchange.
  • Displaying the advertisements for used tires and rims.
  • Integration with ADRIVER advertising platform.
  • Automatic matching of suppliers' price lists with the current catalog of goods.
  • Statistics and analytics on stock balances, number of orders, and other indicators.
  • Full-text search engine ElasticSearch.