Case Studies of B2B Marketplaces Launched with Agora

AGORA cases on the developing and launching B2B marketplaces demonstrate that a quick test of a startup hypothesis or business strategy is possible! There is no sense in spending a lot of time and a huge amount of money to develop B2B Marketplace from scratch. The optimal decision is to order a ready-to-use out-of-the-box solution based on the AGORA platform. We show you case studies of successfully implemented solutions for such companies as VTB Bank, Michelin, Evotor, and many others.

Which type of business do you have?

michelin site preview


MICHELIN has been manufacturing tires using its technology since 1891. The assortment is not limited to models for cars. There are also tires for bicycles and scooters, mopeds and scooters, trucks, commercial and public transport, for construction and agricultural machinery, and even for aircraft and space devices. In addition, Michelin is a recognized leader in restaurant guides ("Red Guide") and other types of maps.


B2B Marketplace, Automotive

michelin logo
Solution from agora:
  • Cloud-based B2B marketplace from AGORA to automate MICHELIN's trilateral supply chains: 102 distributors, more than 10,000 buyers and 28 dealers.
  • Automating transactions for different types of tires with a BPM module.
  • Personalized catalog, prices and personal accounts for dealers and other contractors. Assignment of different access rights.
  • EDI (electronic document interchange), including approving contracts of new contractors in the customer's business system, which takes only 10 working days instead of 20 days without automation.
  • Online control of vendor stock (synchronized product-matching).
  • Timely aggregation of master data (product offerings), collecting statistics and analytics.
  • Constantly updated sales history of the distribution network, which enables Michelin to forecast delivery volumes to its warehouses up to 50% more accurately.
  • Intelligent search engine ElasticSearch with single or full-text search options.
pjsc enel russia site preview

PJSC Enel Russia

PJSC Enel Russia is an energy company focused on generating electricity and heat and on further selling them on the B2B market. The international energy group Enel Russia is among the largest corporations in the sector. In 2015 it was ranked 5th in the Fortune as a company with a significant impact on global socio-environmental issues.

At the same time, the generating company PJSC Enel Russia provides electrical and heat supply to the industrial sector and household consumers in several regions of the Russian Federation: Tver Region, Sverdlovsk Region, Murmansk Region, Rostov Region and others.


B2B Marketplace, Shop of Idle Assets

pjsc enel russia logo
Solution from agora:
  • AGORA-based marketplace for PJSC Enel Russia to sell idle assets integrated with SAP. Supports import and export of master data from SAP system which runs in PJSC Enel Russia business processes.
  • The AGORA-based B2B marketplace enables the sale of unused and idle raw materials, goods, and inventories balances used for production and commercial activities of PJSC Enel Russia.
  • The B2B e-shop is a secure web portal. It is a B2B marketplace, for buyers interested in purchasing idle goods at a good price.
  • The marketplace provides a personal account for each buyer to access a current catalog uploaded from SAP.
  • A manager of PJSC "Enel Russia" works on the site. He controls the uploading of information and sets prices for idle and unused items displayed in the catalog. The data in the product catalog is regularly updated. Online orders can be placed 24/7.
  • Notifications about new purchases and other customer requests are quickly displayed online for managers. This enables efficient and fast communication with partners.
  • Engaged users of the marketplace for idle assets can be registered on the marketplace and can participate in purchasing raw materials or goods in several ways:
  1. Purchases according to the auction model. The goods are offered at the minimum acceptable price, but the selling company PJSC Enel Russia aims to get the highest price for the item sold at the auction.
  2. Buying items from the catalog at a fixed price.
  3. To communicate with the vendor's manager to request a discount or to place an order directly.

The result of this B2B e-commerce case study is the AGORA-based B2B marketplace of PJSC Enel Russia. It is a wholesale portal with an auction sale feature. Such a solution ensures the highest prices for the seller. At the same time, a lot of interested B2B buyers have an opportunity to purchase goods on favorable terms. It also improves the service of orders and maintains the loyalty of the wholesale buyers who use the online system.

vtb business connect site preview

VTB Business Connect

VTB Business Connect is a B2B marketplace for the automation of low-value purchases for the VTB Group.


B2B Marketplace, Finance

vtb business logo
Solution from agora:
  • Automation of procurements, including price requests, item-by-item and other procurements, with a user-friendly interface and quick organization of all processes. Additional savings can be made through fair competition and competitive pricing.
  • A stable system that can handle heavy daily loads: low-value procurements via catalog with almost 1 million items, involving 13,188 suppliers, 100,000 buyers and almost 25,000 transactions.
  • Creating a range of services for SMEs, including secured escrow deals where the Bank acts as an independent guarantee.
  • Using the resource as a separate and efficient sales channel. Through the AGORA Export Manager module, suppliers can offload their goods to marketplaces, including international markets. Integration with such powerful platforms as eBay, Amazon, Aliexpres, TMall, and Yandex.Market.
  • Single or batch loading of goods via XML, Yandex.Market and other formats.
  • The online Export Academy module, which provides support, benefits, and other assistance from the Russian Export Centre (REC) for any potential exporter. The Export Calculator, which keeps you advised of the best placement of your goods to maximize your results.
  • The VTB Business Connect mobile app, which enables ordering, placing products, bidding and notifications.
  • In-platform EDI, including qualified e-signatures (cloud or flashcard).
  • Fast loans in automatic mode.
  • Analytics and reports, bidding updates, news and other useful data.
  • Integration with 1C, My Warehouse.
  • Personal shops of suppliers with showcases.
  • Billing module for suppliers.
  • Smart full-text search ElasticSearch.
evotor website preview


Evotor is a company manufacturing and selling smart terminals and other related online services for a business. A wide range of terminals and applications responding to the Russian legislative requirements, including operation according to 54-FZ and EGAIS.


B2B Marketplace, Wholesale

evotor logo
Solution from agora:
  • Development of a cloud-based B2B portal capable to operate stably with large turnover, a large number of orders and users working simultaneously with the system (more than 2000 dealers with the option to scale the number of partners).
  • Automating the process of selling terminals, services, accessories and consumables.
  • Development of a convenient personal account for dealers.
  • Personalized catalog for each dealer: prices, assortment, order tracking and other options.
  • Integration with 1C ERP 2.2. Order management.

The result of this b2b e-commerce case study for Evotor: significant time and cost savings as a result of developing the efficient B2B platform.

russian railways site preview

Russian Railways

The company Russian Railways was founded in 2003. It is a state-owned company of the Russian Federation and is one of the world's biggest railway operators. It carries out enormous volumes of passengers, freight and special transportation daily.


B2B Marketplace, Mechanical Engineering

russian railways logo
Solution from agora:
  • The Russian Railways e-procurement system, which allows over 500 company employees to promptly purchase products and order services from over 4,000 suppliers. E-shop.
  • Personalized private account and prices by contracts for each supplier.
  • Integration with Excel, Yml and ERP.
  • Electronic document interchange.
  • Claims tracking.
  • Analyses, statistics and reports.
  • Built-in "smart search" ElasticSearch to find desired categories both by a single word and full-text requests.
jsc spetsenergotrans site preview

JSC Spetsenergotrans

JSC Spetsenergotrans was founded in 2008 and provides logistic services to metallurgical, construction, and fuel and energy companies. Nowadays the company's fleet of over 17,000 units includes vehicles of different types and for different purposes. Types of cargo are equipment and machinery, metals, pipe products, construction, and engineering materials.


B2B Marketplace, Logistics

jsc spetsenergotrans logo
Solution from agora:
  • Ready-made out-of-the-box solution with immediate start, adjusted according to the requirements of "Spetsenergotrans" and with additional business modules.
  • Used spare parts are available in the B2B online catalog for fast delivery after request.
  • Quality and detailed description of each product.
  • Updated information on stock balances and availability of items in a particular warehouse. The number and location of spare parts in the warehouse can also be checked via a handy online map.
  • Price lists with a selection by item.
  • Online ordering and payment within the AGORA-based B2B marketplace of "Spetsenergotrans".
  • Affordable value for customers due to a naturally competitive environment within the marketplace.
  • EDI. Electronic document interchange enables the online signing of contracts, specifications, invoices, and other documentation.
  • Automated matching. Substantial time saving achieved due to automated search of suppliers of the required items within the general price list.
  • Easy search by specific parameters within the B2B marketplace due to smart ElasticSearch.
  • The marketplace owner can charge a fee for suppliers' products, thus monetizing his marketplace.
  • A secured trilateral transaction scheme: the supplier sells the product to the marketplace (the marketplace owner), the marketplace sells the product to the customer.

The final result of this b2b e-commerce case study is a B2B marketplace similar to YandexMarket. The difference is customization. Relevance of the marketplace: fast and comfortable delivery of spare parts and consumables to customers at the best prices. And for the suppliers, it is an excellent opportunity to sell used parts of good quality at a very favorable price.

A customized interface for the B2B site “Spetsenergotrans” was developed in 2020 to replace the original standard AGORA interface. Extensive work was carried out to implement the new design and features according to the SPA application model. The current project continues operating while integrating a new layout, interface, design, and additional features.

hubstock site prev


The Hubstock service focuses on the supply of food processing companies. It enables profitable sales and purchases of raw materials, food ingredients and materials, special equipment, and other components necessary for the complete supply of food manufacturing.


B2B Marketplace, Wholesale

hubstock logo
Solution from agora:
  • AGORA-based Cloud b2b platform for Hubstock to purchase ingredients, automating the acceptance, registration and processing of wholesale orders.
  • Saves managers time on customer support.
  • Personalized prices, personal account and catalog for each partner.
  • A powerful database of regulatory information: master ingredients cards and integration with State Standard requirements.
    EDI, including multi-step transactions and fast contract approvals.
  • Integrated product constructor to accept only consistent product data from suppliers.
  • Automated process of product quality control.
  • Intelligent selection of ingredients within the database (categories, goods, listings) through full-text search engine ElasticSearch.
  • Always available current information on the transaction progress and documentation.  Analytics and statistics (the obtained data can be used to improve the performance of the sales department).
fabrikant site preview


Fabrikant is a federal e-shop founded in 2005. It is one of the acknowledged leaders in the Russian e-commerce market. Today, the portal is used by more than 10,000 buyers and 630,000 suppliers.


B2B Marketplace

fabrikant logo
Solution from agora:
  • E-store for low-value procurements, which is fully compliant to Russian legislation and can perform at an optimum level even with large daily loads.
  • Personalized private accounts for suppliers and customers.
  • Electronic store for customers without authorization.
  • Automatic matching of five lots according to the request at the best price and with the best delivery time.
  • Integration with the Fabrikant TP API.
  • Online support, including a chat with the manager.
  • Compared to the classic model of the procurement solution "Fabrikant", the platform, described in this b2b e-commerce case study, allows customers to find the best prices and the best suppliers for small procurements at least 2-3 times faster and more efficiently.
dekomo site prev


The company DEKOMO has been engaged in the wholesale of lighting systems for home interiors, as well as models for offices, shops, and special lighting for industrial companies since 2010. The wholesale of upholstery and cabinet furniture, decorative items and textiles have been chosen as an additional business line.


B2B Marketplace, Wholesale

dekomo logo
Solution from agora:
  • A B2B service portal for dealers and online shops can perform at an optimum level even with large loads: several hundred dealers, more than 150 lighting brands, more than 100 furniture brands, 44 decor brands and 52 textile brands.
  • Automation of a complex order management system.
  • Deep personalization of pricing, assortment, and personal accounts for partners.
  • Electronic document interchange.
  • Bi-directional integration with 1C 8.3 MT.
  • Possibility to reserve balances from suppliers.
  • Scaling sales without additional resources and workforce.
  • Full-text search engine ElasticSearch.
  • Mobile application for iOS and Android OS.
  • Significant savings of financial resources for the company due to eliminating the permanent hiring of managers to process orders and advise customers. These operations are handled perfectly and automatically by the AGORA-based b2b platform.