PJSC Enel is an energy company focused on generating electricity and heat and further selling them on the B2B market. The international energy group Enel is among the largest corporations in the sector. In 2015, it was ranked 5th on the Fortune as a company with a significant impact on global socio-environmental issues.
Besides, the power generating company PJSC Enel provides electrical and heat supply to the industrial sector and household consumers.
B2B Marketplace, Shop of Idle Assets
The result of this B2B e-commerce case study is the AGORA-based B2B marketplace of PJSC Enel. It is a wholesale portal with an auction sale feature. Such a solution ensures the highest prices for the seller. At the same time, interested B2B buyers have an opportunity to purchase goods on favorable terms. It improves the service of orders and maintains the loyalty of the wholesale buyers who use the online system.